SKI-DOO Encourage all to ride on second annual International Snowmobile Ride Day 2024

Valcourt, Quebec, January 15, 2024 — Ski-Doo snowmobiles is once again supporting International Snowmobile Ride Day, held annually on the second Saturday in February, by encouraging all riders to not only get out and ride, but to bring a friend along also. This year on February 10 th Ski-Doo will support several rides across North America and Scandinavia, but encourage all that are involved in the sport of snowmobiling to celebrate the freedom, great winter vistas and sense of community it brings, with a ride of their own.

“We launched the International Snowmobile Ride Day initiative last year and had great participation across the world.” said Jeremy Doyon-Roch, Global Brand Director, Ski-Doo. “This year we hope more will join in and we can grow this day to have the community really own and run with it. It doesn’t matter what brand you’re on, this is a day to enjoy the sport with fellow riders and thank those that work to provide access to our playgrounds.”

Follow Ski-Doo on Facebook and Instagram to learn more about what others are doing on International Snowmobile Ride Day and share your rides. To everyone who donates their time and energy to help make snowmobiling possible, we’d like to say a HUGE thank you!

For media inquiries:
Steve Cowing
Media Relations, Ski-Doo
651 755-2520
steve.cowing@brp.com

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