Jeremy O’Brien

Jeremy O’Brien

Like many, my love of snowmobiling began doing laps around a field. My first machine was a 1979
Yamaha Enticer named “bullet” and I would only stop if the sled broke or ran out of fuel. My father was
my pit crew, he spent many hours pulling on skies and lifting the track. 

As the years passed and my skills improved, I purchased a 1995 Arctic Cat Z440 and was introduced to
the groomed trail system.  This allowed me to experience the beautiful scenery and comradery that
comes along with the sport. In the early years, the sleds were not as reliable as they are today. Luckily,
if issues occurred there was always someone who would gladly stop and lend a helping hand, I in turn
would show the same courtesy.

With my love for the power sports industry and admiration for the people involved, I decided to pursue
business management in college and turn my passion into a career. I was hired by a powersports
dealership in their early years and was able to watch the sport of snowmobiling and the business evolve.
After working for 19 years at this dealership, which grew to 3 locations, I am encouraged as the sport
continues to grow.

Involved with many events, fundraisers and volunteering, I understand the amazing work my
predecessors accomplished to achieve this growth. As your new Executive Director, I plan on keeping
this momentum going and hopefully making snowmobiling an even better experience in our province. I
am really looking forward to meeting all the club presidents and volunteers that make this all happen.

These are exciting times with the evolution of apps, social media, expanding trail systems and product
improvements. With a young family that has the same passion for the outdoors and snowmobiling I do,
it’s very rewarding to watch the future of the sport grow!